Tokio 2020

Commercial Opportunities for Athletes at the Olympic Games Tokyo 2020

In June 2019, the IOC updated Rule 40 of the Olympic Charter and established a set of Key Principles. These Key Principles set out how the athletes competing at the Olympic Games Tokyo 2020 can engage in and benefit from commercial activities around the Olympic Games. The Rule 40 framework is important as it enables the Olympic Movement to fund all Olympic teams worldwide, Olympic sports and the Olympic Games themselves.

Rule 40: more info